This pillow is made with care in Canada with Canadian fill. The shell is soft 400 thread count cotton. The fill is 700 loft goose down farmed by Hutterites in Alberta, Canada. Down is made up of tiny, fluffy clusters, so down pillows are very soft, sinky, and squishy.
All weights of this pillow are soft and will sink down with the weight of the head. The Soft version is flatter, Medium is a bit fuller, and Firm is the most puffy. Soft is best suited for front sleepers. Medium and Firm are great for front and back sleepers.