This pillow is filled with care in Canada. The shell is crisp 260 thread count cotton. The fill is 575 loft goose down. Down is made up of tiny, fluffy clusters, so down pillows are very soft, sinky, and squishy.
All weights of this pillow are fairly soft and will sink down with the weight of the head. The Soft version is flatter as it has the least amount of fill. Medium is a bit fuller, and Firm is the most puffy, with the most amount of fill. Soft is best suited for front sleepers. Medium and Firm are great for front and back sleepers.