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Crafting and Executing Strategy: The Quest for Competitive Advantage

Crafting and Executing Strategy: The Quest for Competitive Advantage

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Thompson, Strickland and Gambles’ CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage 14h Edition, clearly conveys the central thrust of basic courses in business and competitive Strategy.

This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility.

Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 14th Edition includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.