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Email marketing has undergone a radical transformation and now allows businesses to develop and implement targeted marketing plans Demystifies the process of developing and executing successful email marketing strategies by using practical, tested guidelines Provides helpful day-by-day, task-by-task plans as well as interesting case studies, step-by-step guides, checklists, and hands-on tutorials so readers won't feel overwhelmed by the process of an email marketing campaign If the idea of starting an email marketing campaign overwhelms you, the authors of "Email Marketing: An Hour a Day" will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.
Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day. When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.
