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Made for movie buffs, gamers and sports fanatics, our most popular OLED in our premium lineup of TVs has gotten even more impressive with brighter colors, a new, more advanced processor and a sleeker, slimmer bezel that won’t go unnoticed. A Bright Idea, LG Brightness Booster works with our a9 processor and advanced picture algorithms to give you brighter picture. Make the impossible possible with our latest α9 Gen5 AI Processor 4K, engineered exclusively for LG OLED to automatically adjust your settings to improve picture and sound qualities based on whatever you’re watching. With no backlight to dull their impact, over 8 million self-lit pixels achieve deep blacks for crisp contrast, so you can see subtle details.